creative Design Agency based in Paris
We are working at the intersection of object, beauty and everyday use.
With more than 15 years of experience in the design field and beauty industry, we help brands translate intentions into clear, coherent and tangible products, from early design studies to refined forms and visual representations.
Our approach combines precision and long-term relevance, balancing industrial constraints with a sensitive understanding of form and material
We collaborate closely with internal teams as a creative partner, supporting product development through design thinking, form development and high-fidelity visuals.
OUR APPROACH
1. Observe. understand. define.
Every project begins with a precise reading of the context.
We take time to understand the intention behind a brief whether it is already clearly formulated or still emerging.
This phase allows us to identify usage scenarios, brand constraints, cultural references and industrial realities.
Depending on the project, we either work from an existing framework provided by internal teams,
or initiate the reflection ourselves when the brief is still open.
Tools : Brands analysis. ResearchBenchmark. User & usage scenarios. Industrial feasibility studies. On-site immersion (when relevant)
2. Imagine. design. iterate.
From this foundation, we develop clear and coherent design directions.
We explore form, proportion and material through iterative studies, refining ideas until they reach the right level of clarity and relevance.
The studio can operate as a creative partner, collaborating closely with internal teams to strengthen and translate an existing vision,
or as an author-led studio, proposing original concepts developed from the ground up.
Tools : Moodboard. Ideation. Drawing. 3D modeling & CAD. High-fidelity visualizations. 3D Animation.
3. develop. refine. deliver.
We translate concepts into tangible, production-ready objects.
This phase bridges design intent and industrial reality through prototyping, testing and technical refinement.
Depending on the project’s scope and the client’s internal structure, we support specific development stages or accompany the project through industrialization, in coordination with trusted technical partners.
Tools : Rapid prototyping & model making. 3D printing. CMF research (color, material, finish). Industrial development follow-up. Material and manufacturing expertise. Prototype validation.
our clients
COTY (FR), L'OREAL (FR), BOURJOIS (FR), ADIDAS (NL), KIMOTO GLASS TOKYO (JP), INTERPARFUMS (FR), HERMÈS (FR),